Beautiful and Modest, SHENANNZ Brand Proves Fashion is For Everyone

Modest fashion strutted its stuff during London Fashion Week at House of iKons, The Grandeur of Sophia – a show inspired by the art within Turkey’s great cultural context. At the core of The Grandeur of Sophia is a call and an expectation for women’s rights and the promotion of gender equality at work and within the workplace all across the globe.

At the heart of the SHENANNZ brand is a commitment to women’s emancipation and female empowerment. SHENANNZ is a sustainable Pakistan, Swiss and UK based fashion design house. It is driven by the creativity of talented and empowered sisters Shenila Ali, a fashion designer based in Pakistan, and Anila Hussain, a Montessori teacher and Creative stylist based in Switzerland, who have come a long way from where they started.

As sisters, the bond these two women share continues to grow deeper and expand ever further. Their sisterhood is now rooted in changing the context around the world and fighting towards a future through fashion where women’s voices will be heard and women’s rights will be respected. As the creative director, Shenila uses her gift as an artist to bring the intricate patterns and designs of her Eastern heritage into an eclectic fusion couture style of clothing. Anila uses her business background and success as a Montessori international educator to promote the SHENANNZ brand across Europe. The women also have different personal styles, Shenila wearing hijab and whereas Anila does not, to demonstrate how the SHENANNZ brand brings style and fusion to women of many cultural, style, and religious preferences.

The brand SHENNANZ combines their exotic Eastern roots with sharply-tailored and every-day wearable Western clothing. However, this brand isn’t just for Muslim women. It is keeping in mind women of all cultures. It has been said that when fashion embraces diversity the world notices. These clothes appeal to those women looking for unique and exclusive style while remaining covered. The modest styles use luxurious silk from Italy, Turkey, and France and cotton from their homeland Pakistan.

The latest collection features black and white pieces ranging from simple color blocks to intricate and gorgeous embroidery and piping. If you are looking for simple, full coverage clothing or dazzling, trendy and detailed, everyone can find something to suit their individual style. Women of all sizes and colors should feel confident in their clothing and be able to carry themselves elegantly. SHENANNZ models represented ten different nationalities in their latest show, including African, Moldovan, Chinese, Asian, American and Arab in order to highlight how beautiful and graceful the clothing can be on everyone.

No one should be left out of fashion based on size, nationality or religious affiliation. Given the opportunity from House of iKons to showcase this graceful collection, more woman worldwide will be able to connect with SHENANNZ and have access to pieces and clothing that is highly fashionable and modest, a rare combination. They will also be supporting the further empowerment of other women, a cause dear to the sisters of SHENANNZ. Women representing and supporting each other through fashion and clothing is a stepping stone in intersectionality that can be embraced and continued across the globe.

The Year in Review: SHENANNZ at London Fashion Week 2017

A dream that launched itself into reality back in 2014, SHENANNZ has taken the fashion world by storm, infusing sharply-tailored and incredibly wearable Western attire for women with an exotic taste of Eastern designs and intricate patterns. Created by the fashion designer Shenila Ali and creative consultant and Co Founder Anila Hussain, 2017 was an incredible year for the up and coming label.

What started as a small brand in an even smaller workshop with pieces created by just a few people, SHENANNZ has now grown to a respected fashion line, backed by a hardworking team of embroiderers, tailors, pattern cutters, craftsmen, graphic designers, and interns.

One of the biggest accolades to date, SHENANNZ was honored this year in September to be the grand show openers during the London Fashion Week for the House of Ikons. The show, which honored and celebrated women who are sharing their light with the world, was infused with SHENANNZ’s choice of orange and black colors, representing the energetic flame that fuels women around the globe as she reaches and achieves her goals.

A hit with the international crowd who attended, SHENANNZ’s London Fashion Week premiere was a giant success, its concept and story of the strong feminine resonating with men and women from all cultures.

This praise and acceptance has encouraged SHENANNZ to stretch itself even further, setting new goals and pushing its boundaries so that it can achieve its true potential.

And while the road to success always seems easy once you’ve achieved your goals, the truth is that no path is golden nor easy to navigate. For both Shenila and Anila, the amount of hard work that was put into their brand as it grew from a small label to an internationally acclaimed icon was paramount to their success. This hard work ethic has, of course, not been lost since the London Fashion Week premiere, the two working even harder now than ever before to continue creating brilliant, globally inspired pieces that resonate that fire that resides within women everywhere.

As such, 2018 is promising to be an even bigger year for SHENANNZ as it plants to launch a new theme for its latest collection that will be debuted once again at the House of Ikons during February’s London Fashion Week. The premise of the new inspiration is to create an aura of elegance, labeling its signature black and white line the “Stylish Modest Collection.”

From our family at SHENANNZ to yours, Merry Christmas and a Happy (and Prosperous) New Year!

Never Underestimate the Power of Women: A Fashion Brand’s Unlikely Journey to London Fashion Week

On September 16, 2017, SHENANNZ, an international women’s fashion line will make its appearance on the grand stage of London’s Fashion Week. And while they will be joined by hundreds of other globally-acclaimed brands, there are few that will have such an incredible story as that of the women behind SHENANNZ.

The eponymous fashion line was created by two female designers, Anila and Shenila. Women in general have long had an uphill battle in the male-dominated fashion industry, being told what to wear rather than designing what they really want. Anila and Shenila from the beginning set out to make waves, telling a different story with their clothes, one that crossed cultures and that was entirely feminine by design.

Anila and Shenila dreamt big and worked hard to create a line that they knew women around the world will be drawn to, but it wasn’t until an appearance at Amsterdam’s Women’s Economic Forum (WEF) in February 2017 that a chance encounter would put their line in the spotlight of London’s internationally recognized and much anticipated Fashion Week.

At the WEF, Savita Kaye, the founder of House of Ikons, made a presentation, boldly sharing an inspirational personal story with the women in the room. Among those women was Anila. Fate had a hand in creating the audience for this room, because it just so happened that Kaye had been following Anila and SHENANNZ on Instagram. Taken by the line’s female empowerment mission, Kaye invited Anila and Shenila to showcase their work on the fashion ramp with eighteen other designers, grand show openers for a theme based wholly on female empowerment.

Kaye’s company, House of Ikons, is composed of an incredible team that works tirelessly to fight to bring international designers to fashion’s forefront. Through their work they give a platform and a voice for talented designers, like Anila and Shenila, who might never be heard otherwise. Through media, press, buyers and high-profile clients, House of Ikons leverages their influence in the industry in a way that is both meaningful and inspirational.

SHENANNZ and the two talented women behind it are proof that with a lot of dreaming and even more work you can achieve what you set out for.

The story that has put SHENANNZ in the London Fashion Week lineup is an unlikely one. And one that would have been impossible even just a decade ago. But thanks to social media and a conference designed to unite powerful, talented women, it’s happening.

Representing a feminine fusion of East and West, SHENANNZ is primed for international success, sure to be the next big thing in the eye of fashion’s most sought after opinions.

London Fashion Week, make way for SHENANNZ.