From 2020 to 2021: Keeping Hope Alive Amidst a Global Pandemic

We doubt we will hear the resigned “another year just come and gone” as 2020 bids farewell. 2020 was not just “another year” after all, was it? As the world faced a historic pandemic that it was only mildly ever prepared for, it is still a marvel how we have salvaged hope, and held onto it dearly.

Industries, globally, were forced to physically constrain operations in the critical need for social distancing, and the fashion industry was no exception. And with everyone being forced to stay indoors for a change, many other things changed, including our fashion decisions.

Who would buy clothes to just be quarantined at home in?

With added financial stress and the focus shifting starkly to purchasing only living essentials to survive the lockdown, did our fashion needs take a backseat?

Did the negativity and stress take tolls on our efforts to look our best?

The answer to all that is in what we, at Shenannz, take “fashion” to mean at heart.

Fashion is how you express – how you empower yourself to feel radiant and confident! At Shenannz, our core purpose and ethos is not material – it is very deeply rooted in the determination to honor women around the world and empower them. Our brand is built on faith and hope themselves – two unshakeable foundations, come what may.

And therefore, in the wake of COVID’19, woke fashion brands like Shenannz embraced the struggle and adapted their movements to continue empowering women across the world. Just like our resolves and ever-lit spark of hope, our movements never died down. We sought out the good, and spun it into positive efforts. We gave way to hopeful fashion incentives like “sustainable fashion”, “slow fashion” and “ethical fashion”.

Now that we are standing at the hem of a new year and looking at 2020 in retrospect, we can’t but be proud at how much Shenannz and its community around the world were able to achieve, regardless of the crisis we were faced with.

Let’s talk more about how fashion put its best foot forward.

The COVID’19 fashion revolution: How to stay stylish amidst a pandemic

As economies struggle during the COVID outbreak, and financial burdens on the average human increase, buying new clothing has become an after-thought in some people’s minds. Our priorities have shifted to bare minimum essentials, to home care, child care, and for some people, simply to make ends meet.

Splurging on fashion items seems a little distant for now, but there’s an upside to this. This pandemic has taught us to count our blessings and appreciate the good in little things – to make the most of what we have. The same is true for clothes. Our isolation days have helped us embrace the #LovedClothesLast mindset. There is a lot we can do with our wardrobes as they are, by caring for the clothes we have, recycling little used items, patching what is old (but still gold), and being creative with what we have to make it last longer.

Even with old clothes, creativity is often all it takes to transform something mundane into a statement fashion piece. Indebted to growing online fashion communities, we are surrounded by incredibly artistic styling ideas, How-To fashion guides, and DIY hacks that we can work with.

Sustainability is an attitude, and it extends to what we wear. As conscious consumers, this year we learnt more than ever to care about our environment when it comes to fashion, by cutting down on our fashion waste. Movements like the #WearMe30Times campaign, started a “slow fashion” revolution which encourages fashion lovers to think of their clothes as an “investment”, and to value them longer.

A lot of stunning pieces in our closets are barely worn. Wear those again. If you looked beautiful in them once, you’ll look beautiful in them still.

Not only is the sustainable #30Wears campaign helping us save money during these financially constraining times, it in instilling something much more long-lasting and essential: a conscious, sustainable mindset!

Safety with elegance

Shenannz took the lead in rekindling hope and happiness during the pandemic by fusing fashion and social responsibility (and this was nothing shocking from a brand which, since its inception, has grounded all its efforts in the deeper social impact it wants to make).

Safety with elegance.

You will see this line emblazoned on Shenannz’s latest collection campaign. The story of two women entrepreneurs, Shenila and Anila, the names behind SHENANNZ, continued as they passionately strove to keep doing what they set out for.

In a blend of fashion with social mindfulness, Shenannz came out with Espoir – the Royal Collection – an exquisite collection that features masks and wraps. With these exclusive designs, you can now feel safe while looking elegant and expressly royal, no less.

These “Hope Masks” as they are empathetically called, not only provide full coverage and protection, but are made with plush original velvet, which is soft and comfortable to wear for as long as you need. The embroidered designs are timeless, and have a universal aesthetic that transcends cultural borders between East and West.

Looking stylish during a pandemic couldn’t be simpler with Espoir, in a wide array of colors that is sure to match any outfit!

A New Year Resolution

At Shenannz, fashion means empowerment. And 2020 was a year that necessitated this cause even more.

We have established that fashion is timeless – it is not going anywhere. Even with physical movement restricted, we are working online and shipping as far as circumstances allow us. As we keep learning, we will find even better ways to surmount all the challenges that come our way.

The takeaway from all this, is that no matter what difficulties 2020 brought, with kindness, hope, and faith, we conquered them.

And with the same spirit, we welcome the new year. We welcome it with love, and hope. We resolve to stay strong, and kind, and to uplift each other through whatever challenges life may bring.

Hope is the latest fashion – and we promise to adorn this year with it too!



Espoir  – The Royal Collection
women’s couture for fashionistas around the globe.


As the world continues to suffer from the pandemic, everyone is clinging on to only one thing – hope.
Men, women, children, the elderly, everyone is clutching desperately at the possibility of a turnaround, a revival of fortunes. And yet, many businesses and industries, from small shops to large enterprises, don’t know where to begin.

Well, here’s what two sisters who had started SHENANNZ – a contemporary women’s fashion brand – are doing. With the changing of the season, we too have shed any reservation we may have had and are doing what we do best – use this time to create a new Fall/Winter line and get down to putting it out there for women fashionistas. After all, what is hope but a resolve to do the best you can in an adverse situation? So while millions of women continue stepping out everyday to work or are taking care of their loved ones I these challenging times, we at SHENNANZ would like to show our solidarity by taking our latest line of women’s couture to the world. Something we’ve worked very hard for along with our work force and associates, many of who are women.

Hope is the most beautiful thing in life.
It keeps you going in the darkest times. It keeps you alive. As long as you have hope, you will survive to live another day and no day will ever be as bad as long as you allow hope to support you.

Hope is in our DNA. As sisters and co-promoters at SHENANNZ, this isn’t the first time that Anila and Shenila have faced challenging times. Right from the resistance to gaining education, qualification and starting their enterprise. Since then, we’ve come a long way. So we know that we all go through hard times and when it’s difficult, we may go to pray, call up our closest friend, parents or mentor to seek their guidance. Sometimes we may spend our time alone, contemplating on how we are going to make it through.

Every single option we go to and seek is one that would fill us with hope. It’s because hope is the light that we want to see at the end of the tunnel. So we picked ourselves up, reconnecting with life around us – people on the go, rushing, striving, surviving – letting that positive energy transform itself into hope.

It is simply a change of perspective, from looking at the current problem to imagining a better future.
For us, crafting a new collection is what rekindles hope and brings that positivity to our lives. It also brings hard work our way. But as we fire our ideas with creativity and exploration of new themes, the challenge becomes its own reward.  You will witness flair and verve like never before, in the new collection of SHENNANZ. The theme is inspired from a feeling of openness and acceptance of our design to be in harmony with the body, to make it feel comfortable, to flatter the body’s natural shape.

The idea is to bring about a feeling of accepting yourself as you are. To make you feel confident and empowered as a woman and as an individual, to step forward and press the reset button in this crucial phase of life.

We still can’t say when things will start to get better. But we’ve made a start.
As Christmas Eve comes round the corner, we encourage you to make your new start as too. Dressed well, feeling good about yourself and ready to put your best foot forward.

Our season’s greetings come to you with our special collection Espoir – the Royal Collection. Bring the glamour and joy back to the life.

So, what is this new hope, which will allow them to remain to save while celebrating?

Espoir – the Royal Collection is an exclusive collection of masks and wraps specially designed for fashion-conscious women, to be launched on
1st December 2020.

Brought to you by two forward-looking sisters Shenila and Anila.
These masks are designed in such a way that they protect women from being exposed and make them stand apart from the usual masks ordinarily available. This, without compromising on safety standards.

The variety in our new masks collection is such that it will complement any outfit.

Committed to their passions for designing couture, SHENNANZ’s uniquely designed Hope Masks, which will look great when worn by any woman. These are truly world–designs that are not specific to any one community of women. The brand takes special care to ensure that their designs appeal to every woman, regardless of their religion or race.

The unique embroidery work on masks brings the feel of eastern culture. However, the color patterns and design of the mask will give you the ambiance of western styling.

What else makes SHENNANZ Hope Masks
perfect for any woman?

As a design brand, SHENNANZ understands that the mask’s fabric needs to be comfortable and soft enough so that women can wear them for a long period.

SHENNANZ Hope Masks are made from 100% fine velvet.
Velvet fabric is soothing and comfortable when worn in winter.

They are available in a variety of colors, each color beautifully used on the masks, balanced so that it looks elegant on the face. The color patterns are delightful and eye-catching.

Hope is always there for those who are looking for it. You can make things up in your mind, and hope is the easiest to make up. Our new collection is an ode to the women of the world. For we know that behind the mask of beauty and grace lies innate strength and firm resolve to rise, step up and make their own destiny.


An equal world is an enabled world. How will you help forge a gender equal world?
Celebrate women’s achievement. Raise awareness against bias. Take action for equality.

International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women – while also marking a call to action for accelerating gender equality.

The first International Women’s Day occurred in 1911, supported by over one million people. Today, IWD belongs to all groups collectively everywhere. IWD is not country, group or organization specific.

Gloria Steinem, world-renowned feminist, journalist and activist once explained “The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights.”

Individually, we’re all responsible for our own thoughts and actions – all day, every day.We can actively choose to challenge stereotypes, fight bias, broaden perceptions, improve situations and celebrate women’s achievements. Collectively, each one of us can help create a gender equal world.

Let’s all be #EachforEqual.

Equality is not a women’s issue, it’s a business issue. Gender equality is essential for economies and communities to thrive.

A gender equal world can be healthier, wealthier and more harmonious – so what’s not great about that?

The race is on for the gender equal boardroom, a gender equal government, gender equal media coverage, gender equal workplaces, gender equal sports coverage, more gender equality in health and wealth … so let’s make it happen. Let’s be #EachforEqual.

Take action

Women’s equality can’t wait. It’s going to take everyone to think and be inclusive – all the time, everywhere.

For International Women’s Day 2020 and beyond, how will you support #EachforEqual?

We are all parts of a whole. Our individual actions, conversations, behaviors and mindsets can have an impact on our larger society. Collectively, we can make change happen. Collectively, we can each help to create a gender equal world.

We can all choose to be #EachforEqual.

Beautiful and Modest, SHENANNZ Brand Proves Fashion is For Everyone

Modest fashion strutted its stuff during London Fashion Week at House of iKons, The Grandeur of Sophia – a show inspired by the art within Turkey’s great cultural context. At the core of The Grandeur of Sophia is a call and an expectation for women’s rights and the promotion of gender equality at work and within the workplace all across the globe.

At the heart of the SHENANNZ brand is a commitment to women’s emancipation and female empowerment. SHENANNZ is a sustainable Pakistan, Swiss and UK based fashion design house. It is driven by the creativity of talented and empowered sisters Shenila Ali, a fashion designer based in Pakistan, and Anila Hussain, a Montessori teacher and Creative stylist based in Switzerland, who have come a long way from where they started.

As sisters, the bond these two women share continues to grow deeper and expand ever further. Their sisterhood is now rooted in changing the context around the world and fighting towards a future through fashion where women’s voices will be heard and women’s rights will be respected. As the creative director, Shenila uses her gift as an artist to bring the intricate patterns and designs of her Eastern heritage into an eclectic fusion couture style of clothing. Anila uses her business background and success as a Montessori international educator to promote the SHENANNZ brand across Europe. The women also have different personal styles, Shenila wearing hijab and whereas Anila does not, to demonstrate how the SHENANNZ brand brings style and fusion to women of many cultural, style, and religious preferences.

The brand SHENNANZ combines their exotic Eastern roots with sharply-tailored and every-day wearable Western clothing. However, this brand isn’t just for Muslim women. It is keeping in mind women of all cultures. It has been said that when fashion embraces diversity the world notices. These clothes appeal to those women looking for unique and exclusive style while remaining covered. The modest styles use luxurious silk from Italy, Turkey, and France and cotton from their homeland Pakistan.

The latest collection features black and white pieces ranging from simple color blocks to intricate and gorgeous embroidery and piping. If you are looking for simple, full coverage clothing or dazzling, trendy and detailed, everyone can find something to suit their individual style. Women of all sizes and colors should feel confident in their clothing and be able to carry themselves elegantly. SHENANNZ models represented ten different nationalities in their latest show, including African, Moldovan, Chinese, Asian, American and Arab in order to highlight how beautiful and graceful the clothing can be on everyone.

No one should be left out of fashion based on size, nationality or religious affiliation. Given the opportunity from House of iKons to showcase this graceful collection, more woman worldwide will be able to connect with SHENANNZ and have access to pieces and clothing that is highly fashionable and modest, a rare combination. They will also be supporting the further empowerment of other women, a cause dear to the sisters of SHENANNZ. Women representing and supporting each other through fashion and clothing is a stepping stone in intersectionality that can be embraced and continued across the globe.

The Year in Review: SHENANNZ at London Fashion Week 2017

A dream that launched itself into reality back in 2014, SHENANNZ has taken the fashion world by storm, infusing sharply-tailored and incredibly wearable Western attire for women with an exotic taste of Eastern designs and intricate patterns. Created by the fashion designer Shenila Ali and creative consultant and Co Founder Anila Hussain, 2017 was an incredible year for the up and coming label.

What started as a small brand in an even smaller workshop with pieces created by just a few people, SHENANNZ has now grown to a respected fashion line, backed by a hardworking team of embroiderers, tailors, pattern cutters, craftsmen, graphic designers, and interns.

One of the biggest accolades to date, SHENANNZ was honored this year in September to be the grand show openers during the London Fashion Week for the House of Ikons. The show, which honored and celebrated women who are sharing their light with the world, was infused with SHENANNZ’s choice of orange and black colors, representing the energetic flame that fuels women around the globe as she reaches and achieves her goals.

A hit with the international crowd who attended, SHENANNZ’s London Fashion Week premiere was a giant success, its concept and story of the strong feminine resonating with men and women from all cultures.

This praise and acceptance has encouraged SHENANNZ to stretch itself even further, setting new goals and pushing its boundaries so that it can achieve its true potential.

And while the road to success always seems easy once you’ve achieved your goals, the truth is that no path is golden nor easy to navigate. For both Shenila and Anila, the amount of hard work that was put into their brand as it grew from a small label to an internationally acclaimed icon was paramount to their success. This hard work ethic has, of course, not been lost since the London Fashion Week premiere, the two working even harder now than ever before to continue creating brilliant, globally inspired pieces that resonate that fire that resides within women everywhere.

As such, 2018 is promising to be an even bigger year for SHENANNZ as it plants to launch a new theme for its latest collection that will be debuted once again at the House of Ikons during February’s London Fashion Week. The premise of the new inspiration is to create an aura of elegance, labeling its signature black and white line the “Stylish Modest Collection.”

From our family at SHENANNZ to yours, Merry Christmas and a Happy (and Prosperous) New Year!

Never Underestimate the Power of Women: A Fashion Brand’s Unlikely Journey to London Fashion Week

On September 16, 2017, SHENANNZ, an international women’s fashion line will make its appearance on the grand stage of London’s Fashion Week. And while they will be joined by hundreds of other globally-acclaimed brands, there are few that will have such an incredible story as that of the women behind SHENANNZ.

The eponymous fashion line was created by two female designers, Anila and Shenila. Women in general have long had an uphill battle in the male-dominated fashion industry, being told what to wear rather than designing what they really want. Anila and Shenila from the beginning set out to make waves, telling a different story with their clothes, one that crossed cultures and that was entirely feminine by design.

Anila and Shenila dreamt big and worked hard to create a line that they knew women around the world will be drawn to, but it wasn’t until an appearance at Amsterdam’s Women’s Economic Forum (WEF) in February 2017 that a chance encounter would put their line in the spotlight of London’s internationally recognized and much anticipated Fashion Week.

At the WEF, Savita Kaye, the founder of House of Ikons, made a presentation, boldly sharing an inspirational personal story with the women in the room. Among those women was Anila. Fate had a hand in creating the audience for this room, because it just so happened that Kaye had been following Anila and SHENANNZ on Instagram. Taken by the line’s female empowerment mission, Kaye invited Anila and Shenila to showcase their work on the fashion ramp with eighteen other designers, grand show openers for a theme based wholly on female empowerment.

Kaye’s company, House of Ikons, is composed of an incredible team that works tirelessly to fight to bring international designers to fashion’s forefront. Through their work they give a platform and a voice for talented designers, like Anila and Shenila, who might never be heard otherwise. Through media, press, buyers and high-profile clients, House of Ikons leverages their influence in the industry in a way that is both meaningful and inspirational.

SHENANNZ and the two talented women behind it are proof that with a lot of dreaming and even more work you can achieve what you set out for.

The story that has put SHENANNZ in the London Fashion Week lineup is an unlikely one. And one that would have been impossible even just a decade ago. But thanks to social media and a conference designed to unite powerful, talented women, it’s happening.

Representing a feminine fusion of East and West, SHENANNZ is primed for international success, sure to be the next big thing in the eye of fashion’s most sought after opinions.

London Fashion Week, make way for SHENANNZ.