From 2020 to 2021: Keeping Hope Alive Amidst a Global Pandemic

We doubt we will hear the resigned “another year just come and gone” as 2020 bids farewell. 2020 was not just “another year” after all, was it? As the world faced a historic pandemic that it was only mildly ever prepared for, it is still a marvel how we have salvaged hope, and held onto it dearly.

Industries, globally, were forced to physically constrain operations in the critical need for social distancing, and the fashion industry was no exception. And with everyone being forced to stay indoors for a change, many other things changed, including our fashion decisions.

Who would buy clothes to just be quarantined at home in?

With added financial stress and the focus shifting starkly to purchasing only living essentials to survive the lockdown, did our fashion needs take a backseat?

Did the negativity and stress take tolls on our efforts to look our best?

The answer to all that is in what we, at Shenannz, take “fashion” to mean at heart.

Fashion is how you express – how you empower yourself to feel radiant and confident! At Shenannz, our core purpose and ethos is not material – it is very deeply rooted in the determination to honor women around the world and empower them. Our brand is built on faith and hope themselves – two unshakeable foundations, come what may.

And therefore, in the wake of COVID’19, woke fashion brands like Shenannz embraced the struggle and adapted their movements to continue empowering women across the world. Just like our resolves and ever-lit spark of hope, our movements never died down. We sought out the good, and spun it into positive efforts. We gave way to hopeful fashion incentives like “sustainable fashion”, “slow fashion” and “ethical fashion”.

Now that we are standing at the hem of a new year and looking at 2020 in retrospect, we can’t but be proud at how much Shenannz and its community around the world were able to achieve, regardless of the crisis we were faced with.

Let’s talk more about how fashion put its best foot forward.

The COVID’19 fashion revolution: How to stay stylish amidst a pandemic

As economies struggle during the COVID outbreak, and financial burdens on the average human increase, buying new clothing has become an after-thought in some people’s minds. Our priorities have shifted to bare minimum essentials, to home care, child care, and for some people, simply to make ends meet.

Splurging on fashion items seems a little distant for now, but there’s an upside to this. This pandemic has taught us to count our blessings and appreciate the good in little things – to make the most of what we have. The same is true for clothes. Our isolation days have helped us embrace the #LovedClothesLast mindset. There is a lot we can do with our wardrobes as they are, by caring for the clothes we have, recycling little used items, patching what is old (but still gold), and being creative with what we have to make it last longer.

Even with old clothes, creativity is often all it takes to transform something mundane into a statement fashion piece. Indebted to growing online fashion communities, we are surrounded by incredibly artistic styling ideas, How-To fashion guides, and DIY hacks that we can work with.

Sustainability is an attitude, and it extends to what we wear. As conscious consumers, this year we learnt more than ever to care about our environment when it comes to fashion, by cutting down on our fashion waste. Movements like the #WearMe30Times campaign, started a “slow fashion” revolution which encourages fashion lovers to think of their clothes as an “investment”, and to value them longer.

A lot of stunning pieces in our closets are barely worn. Wear those again. If you looked beautiful in them once, you’ll look beautiful in them still.

Not only is the sustainable #30Wears campaign helping us save money during these financially constraining times, it in instilling something much more long-lasting and essential: a conscious, sustainable mindset!

Safety with elegance

Shenannz took the lead in rekindling hope and happiness during the pandemic by fusing fashion and social responsibility (and this was nothing shocking from a brand which, since its inception, has grounded all its efforts in the deeper social impact it wants to make).

Safety with elegance.

You will see this line emblazoned on Shenannz’s latest collection campaign. The story of two women entrepreneurs, Shenila and Anila, the names behind SHENANNZ, continued as they passionately strove to keep doing what they set out for.

In a blend of fashion with social mindfulness, Shenannz came out with Espoir – the Royal Collection – an exquisite collection that features masks and wraps. With these exclusive designs, you can now feel safe while looking elegant and expressly royal, no less.

These “Hope Masks” as they are empathetically called, not only provide full coverage and protection, but are made with plush original velvet, which is soft and comfortable to wear for as long as you need. The embroidered designs are timeless, and have a universal aesthetic that transcends cultural borders between East and West.

Looking stylish during a pandemic couldn’t be simpler with Espoir, in a wide array of colors that is sure to match any outfit!

A New Year Resolution

At Shenannz, fashion means empowerment. And 2020 was a year that necessitated this cause even more.

We have established that fashion is timeless – it is not going anywhere. Even with physical movement restricted, we are working online and shipping as far as circumstances allow us. As we keep learning, we will find even better ways to surmount all the challenges that come our way.

The takeaway from all this, is that no matter what difficulties 2020 brought, with kindness, hope, and faith, we conquered them.

And with the same spirit, we welcome the new year. We welcome it with love, and hope. We resolve to stay strong, and kind, and to uplift each other through whatever challenges life may bring.

Hope is the latest fashion – and we promise to adorn this year with it too!

THE NEW SEASON BRINGS NEW HOPE

SHENNANZ
PRESENTS

Espoir  – The Royal Collection
women’s couture for fashionistas around the globe.

 

As the world continues to suffer from the pandemic, everyone is clinging on to only one thing – hope.
Men, women, children, the elderly, everyone is clutching desperately at the possibility of a turnaround, a revival of fortunes. And yet, many businesses and industries, from small shops to large enterprises, don’t know where to begin.

Well, here’s what two sisters who had started SHENANNZ – a contemporary women’s fashion brand – are doing. With the changing of the season, we too have shed any reservation we may have had and are doing what we do best – use this time to create a new Fall/Winter line and get down to putting it out there for women fashionistas. After all, what is hope but a resolve to do the best you can in an adverse situation? So while millions of women continue stepping out everyday to work or are taking care of their loved ones I these challenging times, we at SHENNANZ would like to show our solidarity by taking our latest line of women’s couture to the world. Something we’ve worked very hard for along with our work force and associates, many of who are women.

Hope is the most beautiful thing in life.
It keeps you going in the darkest times. It keeps you alive. As long as you have hope, you will survive to live another day and no day will ever be as bad as long as you allow hope to support you.

Hope is in our DNA. As sisters and co-promoters at SHENANNZ, this isn’t the first time that Anila and Shenila have faced challenging times. Right from the resistance to gaining education, qualification and starting their enterprise. Since then, we’ve come a long way. So we know that we all go through hard times and when it’s difficult, we may go to pray, call up our closest friend, parents or mentor to seek their guidance. Sometimes we may spend our time alone, contemplating on how we are going to make it through.

Every single option we go to and seek is one that would fill us with hope. It’s because hope is the light that we want to see at the end of the tunnel. So we picked ourselves up, reconnecting with life around us – people on the go, rushing, striving, surviving – letting that positive energy transform itself into hope.

It is simply a change of perspective, from looking at the current problem to imagining a better future.
For us, crafting a new collection is what rekindles hope and brings that positivity to our lives. It also brings hard work our way. But as we fire our ideas with creativity and exploration of new themes, the challenge becomes its own reward.  You will witness flair and verve like never before, in the new collection of SHENNANZ. The theme is inspired from a feeling of openness and acceptance of our design to be in harmony with the body, to make it feel comfortable, to flatter the body’s natural shape.

The idea is to bring about a feeling of accepting yourself as you are. To make you feel confident and empowered as a woman and as an individual, to step forward and press the reset button in this crucial phase of life.

We still can’t say when things will start to get better. But we’ve made a start.
As Christmas Eve comes round the corner, we encourage you to make your new start as too. Dressed well, feeling good about yourself and ready to put your best foot forward.

Our season’s greetings come to you with our special collection Espoir – the Royal Collection. Bring the glamour and joy back to the life.

So, what is this new hope, which will allow them to remain to save while celebrating?

Espoir – the Royal Collection is an exclusive collection of masks and wraps specially designed for fashion-conscious women, to be launched on
1st December 2020.

Brought to you by two forward-looking sisters Shenila and Anila.
These masks are designed in such a way that they protect women from being exposed and make them stand apart from the usual masks ordinarily available. This, without compromising on safety standards.

The variety in our new masks collection is such that it will complement any outfit.

Committed to their passions for designing couture, SHENNANZ’s uniquely designed Hope Masks, which will look great when worn by any woman. These are truly world–designs that are not specific to any one community of women. The brand takes special care to ensure that their designs appeal to every woman, regardless of their religion or race.

The unique embroidery work on masks brings the feel of eastern culture. However, the color patterns and design of the mask will give you the ambiance of western styling.

What else makes SHENNANZ Hope Masks
perfect for any woman?

As a design brand, SHENNANZ understands that the mask’s fabric needs to be comfortable and soft enough so that women can wear them for a long period.

SHENNANZ Hope Masks are made from 100% fine velvet.
Velvet fabric is soothing and comfortable when worn in winter.

They are available in a variety of colors, each color beautifully used on the masks, balanced so that it looks elegant on the face. The color patterns are delightful and eye-catching.

Hope is always there for those who are looking for it. You can make things up in your mind, and hope is the easiest to make up. Our new collection is an ode to the women of the world. For we know that behind the mask of beauty and grace lies innate strength and firm resolve to rise, step up and make their own destiny.

INTERNATIONAL WOMEN’S DAY ( United Nations)

An equal world is an enabled world. How will you help forge a gender equal world?
Celebrate women’s achievement. Raise awareness against bias. Take action for equality.

International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women – while also marking a call to action for accelerating gender equality.

The first International Women’s Day occurred in 1911, supported by over one million people. Today, IWD belongs to all groups collectively everywhere. IWD is not country, group or organization specific.

Gloria Steinem, world-renowned feminist, journalist and activist once explained “The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights.”

Individually, we’re all responsible for our own thoughts and actions – all day, every day.We can actively choose to challenge stereotypes, fight bias, broaden perceptions, improve situations and celebrate women’s achievements. Collectively, each one of us can help create a gender equal world.

Let’s all be #EachforEqual.

Equality is not a women’s issue, it’s a business issue. Gender equality is essential for economies and communities to thrive.

A gender equal world can be healthier, wealthier and more harmonious – so what’s not great about that?

The race is on for the gender equal boardroom, a gender equal government, gender equal media coverage, gender equal workplaces, gender equal sports coverage, more gender equality in health and wealth … so let’s make it happen. Let’s be #EachforEqual.

Take action

Women’s equality can’t wait. It’s going to take everyone to think and be inclusive – all the time, everywhere.

For International Women’s Day 2020 and beyond, how will you support #EachforEqual?

We are all parts of a whole. Our individual actions, conversations, behaviors and mindsets can have an impact on our larger society. Collectively, we can make change happen. Collectively, we can each help to create a gender equal world.

We can all choose to be #EachforEqual.

INTERNATIONAL WOMEN’S DAY

An equal world is an enabled world. How will you help forge a gender equal world?
Celebrate women’s achievement. Raise awareness against bias. Take action for equality.

International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women – while also marking a call to action for accelerating gender equality.

The first International Women’s Day occurred in 1911, supported by over one million people. Today, IWD belongs to all groups collectively everywhere. IWD is not country, group or organization specific.

Gloria Steinem, world-renowned feminist, journalist and activist once explained “The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights.”

Individually, we’re all responsible for our own thoughts and actions – all day, every day.We can actively choose to challenge stereotypes, fight bias, broaden perceptions, improve situations and celebrate women’s achievements. Collectively, each one of us can help create a gender equal world.

Let’s all be #EachforEqual.

Equality is not a women’s issue, it’s a business issue. Gender equality is essential for economies and communities to thrive.

A gender equal world can be healthier, wealthier and more harmonious – so what’s not great about that?

The race is on for the gender equal boardroom, a gender equal government, gender equal media coverage, gender equal workplaces, gender equal sports coverage, more gender equality in health and wealth … so let’s make it happen. Let’s be #EachforEqual.

Take action

Women’s equality can’t wait. It’s going to take everyone to think and be inclusive – all the time, everywhere.

For International Women’s Day 2020 and beyond, how will you support #EachforEqual?

We are all parts of a whole. Our individual actions, conversations, behaviors and mindsets can have an impact on our larger society. Collectively, we can make change happen. Collectively, we can each help to create a gender equal world.

We can all choose to be #EachforEqual.

Coronavirus Worldwide Pandemic

A worldwide pandemic has put a stop on our daily lives. Just like you, we at SHENANNZ are learning how to thrive every day.  According to WTO, world merchandise trade will plummet by 13-32% due to Co-Vid19.  While we all must prioritise our health, here’s how you can support our workers and the SHENANNZ Foundation.

  1. Buy from our summer collection: As of now, we can ship our ready-to-wear summer collection with beautiful tunics within Switzerland. Support local brands like us.
  2. Make a donation and help educate more children by making a donation on worldonecountry.com
  3. Opt for a complimentary handmade mask. Shalizeh who is 9 along with her cousin Shezeen 14 years a who lives in Pakistan, are making upcycled cotton scarves that are easy to wash and also eco-friendly.
  4. Give us a social media shoutout: If you’re a customer or you like our pieces, support local businesses like us with a social media testimonial by telling your friends and relatives about us.

International Women Day 2020

#Internationalwomenday #IWD2020 celebrated on #March8th by representing SHENANNZ Pvt Ltd #fashionwalk for the first time in #Dubai #hotelHilton #Jumeirawalk along with other renowned designers @hybella and #hosted by #ZeeArts by Zaahirah Muthy

#Theme: #CandleintheWind ”♥️ The #candle depicts the #woman who withstands the winds and burns herself to spread light all around. The #silhouettes are #sleek and #classy depicting her simple wish to become successful and black #embellishments shows how she #embraces her #difficulties with #pride!

#geonews #livecoverage by #sibtearif #dubai Syed Sibte Arif (Reporter) Raja Irfan Ahmed (Cameraman)

Supported by GEO Correspondent Brussels: Sir Khalid Hameed Farooqi & DW Deutsche Welle

@erfaan_aftab #karachi #pakistan #switzerland #dubaimodestfashion #modestwear #fusionwear #eastmeetswest #modestymeetsstyle #hijab #globalgoodwillambassador #shetrades #sheforshe #girlsrighttoeducation #sdggoals #launching #dubaiFashion #defilé #modeetbeaute #ITCGENEVA #internationaltradecentre #femmeentrepreneur #fashionrevolution #swissfashionbrand #basedinlondon #headofficeinUk #headoffice in #Pakistan #wef #owitlakegeneva Pakistan WE-NET #genderparity #IWD2020 #expo2020dubai

Beautiful and Modest, SHENANNZ Brand Proves Fashion is For Everyone

Modest fashion strutted its stuff during London Fashion Week at House of iKons, The Grandeur of Sophia – a show inspired by the art within Turkey’s great cultural context. At the core of The Grandeur of Sophia is a call and an expectation for women’s rights and the promotion of gender equality at work and within the workplace all across the globe.

At the heart of the SHENANNZ brand is a commitment to women’s emancipation and female empowerment. SHENANNZ is a sustainable Pakistan, Swiss and UK based fashion design house. It is driven by the creativity of talented and empowered sisters Shenila Ali, a fashion designer based in Pakistan, and Anila Hussain, a Montessori teacher and Creative stylist based in Switzerland, who have come a long way from where they started.

As sisters, the bond these two women share continues to grow deeper and expand ever further. Their sisterhood is now rooted in changing the context around the world and fighting towards a future through fashion where women’s voices will be heard and women’s rights will be respected. As the creative director, Shenila uses her gift as an artist to bring the intricate patterns and designs of her Eastern heritage into an eclectic fusion couture style of clothing. Anila uses her business background and success as a Montessori international educator to promote the SHENANNZ brand across Europe. The women also have different personal styles, Shenila wearing hijab and whereas Anila does not, to demonstrate how the SHENANNZ brand brings style and fusion to women of many cultural, style, and religious preferences.

The brand SHENNANZ combines their exotic Eastern roots with sharply-tailored and every-day wearable Western clothing. However, this brand isn’t just for Muslim women. It is keeping in mind women of all cultures. It has been said that when fashion embraces diversity the world notices. These clothes appeal to those women looking for unique and exclusive style while remaining covered. The modest styles use luxurious silk from Italy, Turkey, and France and cotton from their homeland Pakistan.

The latest collection features black and white pieces ranging from simple color blocks to intricate and gorgeous embroidery and piping. If you are looking for simple, full coverage clothing or dazzling, trendy and detailed, everyone can find something to suit their individual style. Women of all sizes and colors should feel confident in their clothing and be able to carry themselves elegantly. SHENANNZ models represented ten different nationalities in their latest show, including African, Moldovan, Chinese, Asian, American and Arab in order to highlight how beautiful and graceful the clothing can be on everyone.

No one should be left out of fashion based on size, nationality or religious affiliation. Given the opportunity from House of iKons to showcase this graceful collection, more woman worldwide will be able to connect with SHENANNZ and have access to pieces and clothing that is highly fashionable and modest, a rare combination. They will also be supporting the further empowerment of other women, a cause dear to the sisters of SHENANNZ. Women representing and supporting each other through fashion and clothing is a stepping stone in intersectionality that can be embraced and continued across the globe.

House of iKons February 2018

Hailed as one of the premier shows of the independent scene in London, House of iKons has set a new benchmark for fashion events. With a range of amazing designers from the Philippines, Mainland Europe and of course the UK, Savita Kaye has brought the house down with her team in terms of showcasing talent.

In a few short years, Savita Kaye and her team have created an event to be rivaled.  Set during London Fashion Week, House of iKons is set to be a force to be reckoned with as they set up for the September show.

With designers such as Aandrei David, Adam and Alice, Sharon Bowen Dryden to name but a few showcasing at the event, it’s easy to see why the House of iKons is fast becoming the show to watch for new and emerging talent as well as long-established brands who  are coming to Savita for the best possible platform for their brand.

With more to come from the iKons team over the next year, they are the people to watch for fashion on the independent circuit.

Everything about the House of iKons says luxury and with more designers to come to the stable for the September show the future of fashion events is changing in a positive way.

For more details on the House of iKons see: https://www.houseofikons.com

Images courtesy of Paul Francis Photography 


House of iKons February 2018


House of iKons February 2018


House of iKons February 2018

 

Source: http://trendprivemagazine.com/2018/02/24/house-ikons-february-2018/

London Fashion Week: Two Pakistani Sisters Designs Appare

British, Swiss and Pakistani fashion brands SHENANNZ are worried about the black, white and Muslim women in western countries to get rid of midstestware. Muslim women will not be behind this alternative fashion style from anyone in the Western society.

Two Pakistani sisters’ designs exhibited at London Fashion Week

During the London fashion week, the House of Icon showcase was introduced to the new collection of Pakistani sisters brand SHENANNZ. Sheila Ali lives in Karachi but Anil Hussein is located in Switzerland. However, this brand is available in London, Geneva and Karachi.

In Muslim society, Muslim women are in favor of men

SHENANNZ BRAND is worried about the black, white and Muslim women in western countries to get rid of midstestware. Muslim women will not be behind this alternative fashion style from anyone in the Western society. Honeyla and Anila say that their designs cost a unique selection to Muslim women, which is a modern and traditional fashion museum.

The charming costumes of the British, Swiss and Pakistani fashion brand SHENANNZ

Notting new fashion admitting models appear to be seen on British, Swiss and Pakistani fashion brands SHENANNZ’s charming costumes, Zeb Tan, the London fashion week’s ramp.

‘Modestore’

Shenzhen’s hijab collections were also presented in this fashion show, organized under ‘Modestore’.

Eastern and western costumes

House of Icon provides platforms for emerging fashion designers. Shahnila Ali and Anila Hussein say they have tried to create dresses in the Middle East and west in London Fashion Week.

Unique collection based on fifteen costumes

The main title of the House of Icon’s fashion show was ‘Grandeur of Sophia’. Whose goal is to promote gender equality in all fields.

Brand revenue is spent on educating children and children

Anil Hussein told DW that the purpose of the SHENANNZ brand is to work on social issues through the fashion industry. This brand earnings are used to make children’s education and self-sufficient children.

Shenzhenkey brand ambassador Atitha Chudhary performs show stupper’s duties

Anila and Emperor wants to impress women from their own costumes that may dream, but avoiding the struggle for interpretation.

Source: http://www.dw.com/ur/%D9%84%D9%86%D8%AF%D9%86-%D9%81%DB%8C%D8%B4%D9%86-%D9%88%DB%8C%DA%A9-%D8%AF%D9%88-%D9%BE%D8%A7%DA%A9%D8%B3%D8%AA%D8%A7%D9%86%DB%8C-%D8%A8%DB%81%D9%86%D9%88%DA%BA-%DA%A9%DB%92-%DA%88%DB%8C%D8%B2%D8%A7%D8%A6%D9%86-%DA%A9%D8%B1%D8%AF%DB%81-%D9%85%D9%84%D8%A8%D9%88%D8%B3%D8%A7%D8%AA-%DA%A9%DB%8C-%D9%86%D9%85%D8%A7%D8%A6%D8%B4/g-42696270?maca=ur-Facebook-sharing

ShenAnnz speaks about sustainability and foundation

My sister and I represent those who have dared to seize the bull by the horns, stood their own ground for their beliefs and have taken risks to change the norms. Our journey, which was by no means easy. Is now a story of success.“ Anila said…so you can read their story down below.

Would you tell us what does sustainability mean for you?

Being sustainable to us is to grow and let grow ethically. We believe in fair pay and gender equality and to provide equal opportunities for males and females when we hire team members. This is how we believe a business can become sustainable as happy employees make happy clients and together we prosper!

I like an idea with foundation so would you tell us more about it? (For who is the foundation, how does it work…?)

SHENANNZ foundation aspires to raise educated children equipped with moral virtues, who would grow to serve humanity and make the world a better place. It is a community service and social awareness organization, associated with SHENANNZ – the fashion label known for its east-west fusion. We aim to make a difference to the community that we live and work in, focusing on the marginalized sections of society.

For a start, we’ve begun in our own backyard, getting to know the issues of the women workers in our own little factory and their children. The idea is to do something positive, in whatever way possible.

Whether it is engaging with the underprivileged and helping their cause or connecting donors to the needy, our work will encompass different activities. For now, we are just about gearing up for the tasks ahead.

We don’t know where this road leads us. All that we do know is that if we are able to bring smiles to our brothers and sisters and their children, by doing something meaningful, we’ll know we’re doing something right. And we welcome everyone who can help us along this journey.

How do you work? (Together, separate…?)

We work together and separately both. Being based in Pakistan. Shenila handles the creativity and team management whereas Anila is based in Switzerland so she focuses on marketing and business development in EU and Internationally.

Which material are you using?

We use different types of materials depending on the market demand and changing seasons. However, we mostly use pure silks in the majority of our luxury collection.

Do you have any ideas for the next collection? And where do you take the inspiration from?

For our next collection, we plan to rock at House of Ikons once again on 17th Feb 2018. This time it would be about digital prints and handwork with a binding element of black in it. We draw Inspirations. As we travel we look around our surroundings. So that we add elements of various cultures and make fusion as diverse as possible.

What is your biggest success?

The biggest success for us is that being women we made it this far. We became successful entrepreneurs in a society that houses male domination. It seemed like a dream a few years back but we enjoyed our journey against the odds. After all, we successfully registered our brand in U.K Switzerland and Pakistan. Bagging appreciation from people of diverse cultures. That’s what a successful fusion brand us all about!

Foto: SHENANNZ

Source: http://www.dfashion.cz/reporty-a-rozhovory/shenannz-speaks-sustainability_3148/