ART OF MERAKI

It is when the soul and canvas become one, and when the art becomes an extension of the self, that something incredible is born. Such a piece of art speaks into the soul of whoever sees it, touches it, wears it. It is not just an object. It comes alive and radiates the soul and purpose that was used to create it, to others.

Introducing The Art of Meraki, our latest spring collection.

The name

What is “Meraki”? It’s a modern Greek word. It means “to do something with soul, creativity, or love; to put ‘something of yourself’ into what you’re doing”. It’s extraordinary what this one word describes – such a profound concept. Not surprisingly, there aren’t any words in other languages that could be a translation of this word, or a substitute for it.
It embodies the art we have created through this collection perfectly. You cannot look at these designs and not instantly and instinctively feel that they are living. They have the spirit of something alive, a soul, and a being, poured into them by women who embody that spirit.

 

The soul

These designs were inspired by the animal kingdom. The animal inspiration has been made completely evident with everything – the colors, the patterns and the cuts. You look at the striped, dappled, and leopard prints and are hit by that feel of freedom, wilderness, and untamed strength that we associate with the creatures in the wild.
The colors are vibrant and audacious. You don’t see any neutral, subdued tones, but rather the full, brightly colored fury of nature.
And that is the soul of this collection: nature’s fine, fierce beasts.

 

The symbolism

“A strong-minded woman is a different animal.” ~Meryl Streep

We chose the animal kingdom as a symbol of womanhood. A woman is a strong being, more than she is given credit for. She is an independent being, with the will to decide and achieve, much more than she is given the freedom for. She deserves to unleash her strength, mind, and prowess without limits. She deserves to walk freely and fiercely on the path she chooses and to chase her dreams.

And so this collection is for strong, authentic women who want to wear their wild and free hearts on their bodies, for ones who want to express their strength and not cage it.

There is pure life concentrated into these colors and designs. You look at her and can’t help but think she looks beautiful, elegant, and confident, like a lioness in the wild – in her kingdom.

As we welcome spring with this spring collection, let’s welcome all that it stands for too – womanhood.

And let’s not be afraid to put our soul out onto what we wear and, by extension, whatever we do – Meraki!

Reflections from a modest fashion collaboration with SHENANNZ

In one of its recent photoshoots for its scarves collection, SHENANNZ brought together some aspiring women of diverse backgrounds and cultures. Being different in so many ways, what was it that led them here and then brought them together? It was the one aim they all had in common: To empower women– themselves first and, by extension, all women, like or unlike themselves, around the world.

Each of these women has a story, and each story is worth telling and holds the power to inspire many others too. Who are these women? What is the journey they undertook before they got here? What do they have to say looking back at this collaboration with SHENANNZ? We dedicate this blog to these women, their recollections, and their aspirations.

Vibrantly spearheading this photoshoot with SHENANNZ, was Moya, a woman who has shown the world her power by using fashion as her symbol of freedom and expression, never being afraid to step beyond mundane societal fashion norms. She truly embraced fashion as an expression of nothing but her own unique self and her freedom.

We also had Eveline Lehmann: A content creator, psychological counsellor IKP, counsellor with Advanced Federal Diploma HFP, and mental coach HLS.

As a former flight attendant of the National Airline, she is a remarkable, open minded person whose interests lie in a plethora of amazing pursuits, including women empowerment, fashion/lifestyle, sports, nature, photography, literature, and meditation!

And that’s not all. There were others who were also a part of this dynamic, diverse team, all of them stunning human beings. Some of their stories and reflections deserve to be shared in their own words. Hear what they have to say.

From Moya:

I was someone who grew up with a taste for fashion, which is also quite strange because, somehow, I started out as a tomboy! I lacked so much self-confidence when I was growing up that I kind of hid behind trying to look like a boy. Once, when walking on the street, this person approached me and told me you look like a model, and I was like, “Far from!”

But somehow, by the time I was 15, I was already doing modeling. I started at 11, however, with little competitions. Mini miss this, mini miss that. At about age 16, I traveled to Germany. That’s when I landed a contract and started professional modeling. For me, modeling became like an alter ego – someone who I would try to be to try and be confident, even though I wasn’t.”

There was something that my mum once said – that I was the kind of child who, if I had to go to the shop, I’d always make sure I go to my closet and put my best outfit on, just as if I’m always in a fashion show.

That’s where, I would say, fashion shows me, because I had a taste where I saw clothes that other people probably wouldn’t wear. I was bold enough to wear colors as a black woman in Germany. When I moved to Germany, there were only black, or white, or brown colors around me. But Moya would walk around with a bright yellow dress and a bright yellow bag, or orange on orange, or reds and blues and pinks and purple…and everywhere I went, as a tall, black girl of 179, I stood out.”

And I think that’s what drew a lot of attention to me. I always wondered to myself: How is it that people always stare at me? Not realizing that it was just me being me, because I just enjoyed wearing clothing that described who I am. And fashion for me…that’s what it is about.

I think fashion is about expressing yourself in the way you dress. I always say this to people around me. They know I don’t dress to please anyone; I dress to please myself. And my outfits always choose me, so you can always tell the days I’m in or the moods I’m in depending on the clothes I wear.”

For all the little girls out there: Never be afraid and never be shy to express yourself. If you can’t express yourself through words, you can express yourself through your attire, the way you dress, the way you look. Because I believe that each one of us is beautiful in their own ways, and the way we dress, a lot of times, speaks about who we are. I have always believed that.

And that is why I have now embraced the way I was growing up. In a way where I never really saw the beauty in my skin tone, or saw the beauty each time I looked in the mirror, wondering: Why do my facial features look different from other girls? Why was I so tall and skinny? Why was my forehead so big? But, for me now, it is who I am.

I’ve always dressed to compliment my body and compliment myself, and therefore, that is what drives me to be in this fashion world…to show the world you don’t have to be like what society wants you to be. Regardless of whether you’re Muslim or if you’re Hindu or if you’re Christian. Regardless of what religion you are, there is beauty in everything that you put on your body. You don’t have to dress sexy to be beautiful. You don’t have to dress too elegant to look posh. It’s about literally expressing yourself through clothing.”

When I decided to do the collaboration with SHENANNZ, for me, it was about what the company stood for – about women, about women empowerment, about showing the world that you can bring quality into style, and you can make that style into something else. And that is what I admired about the logo, about the whole motto, about everything pertaining to the company.

When I thought of the scarves or the silk tops or whatever it is that I was working with, my goal was always to ensure I brought diversity. I brought the 16-year-old girl who could wear something that looked so different yet so beautiful. Someone who maybe would never wear a silk top in their life but would still look at it and see something unique about it because it was about bringing women of all nations, of all skin tones together to create something that was so beautiful.”

From Aya:

(Born and raised in Switzerland, originally from Egypt and Lebanon).

Seeing the beautiful scarves inspired me, and it was important for me to be a part of any Muslim project that was spreading positivity about Islam in Switzerland, Europe, and the whole world. I felt those beautiful scarves would change the light in which people see hijabis in Europe, and so of course, I wanted to be a part of this. As a Muslim girl who wears a hijab, having a modest fashion brand in Switzerland is huge for me, and it’s so high-quality too, which makes it even better.

Working with SHENANNZ and Moya was one of the best experiences I’ve had so far. The atmosphere was very beautiful, we had a lot of fun, no stress, and I am very pleasantly surprised by the results of the shoot. I am proud to have worked with them. It was an honor. Thank you.”

From Talita:

My name is Talita. I was born in Spain and moved to Switzerland as a 7-year-old. My nationality is a mix between Swiss, German, Polish and Spanish.

I have been wearing a head covering for the last 15 months so far. It has become so much more than just clothing for me! That’s why it was so amazing and such a great honor for me to be chosen for this special photoshoot.

I am proud to have represented this meaningful and pretty, high-quality modest fashion brand. For me, this collaboration with Moya and Anila (SHENANNZ) was an extraordinary, beautiful, and empowering experience!

They interacted on such a personal level and were so sweet and kind and lovely! We formed a wonderful connection and had so much fun during the shoot. I look forward to a future collaboration, and, more importantly, to keeping this friendship!

Thank you for this pleasure.”

 

Eveline says in our thoughts and words, we create our own strengths. – Betty Eadie

Shaha

We too, at SHENANNZ, are honored and overjoyed to have worked with amazing women like these. This bond of womanhood that we share is our strength.

To all these amazing women, and many more across the world, we send our love and more power to them. You can achieve whatever you set your mind to. Believe it. YOU can!

How to Tie A Cashmere Scarf

How to Tie A Cashmere Scarf

With so many ways in which you can wear it, isn’t a cashmere scarf just about the most versatile piece of clothing in your closet? Whether a formal affair or a casual one, this accessory can reinvent any look, simply by changing the way you style it.
If you aren’t very comfortable with low cut, off shoulder, and bare back dresses – the kind that are too revealing for you – doesn’t mean you should wistfully glance off those pieces in your closet or while shopping for new clothes. Instead, throw a cashmere scarf over it – to add modesty, but not to detract from the glamour in the least. A cashmere scarf bestows any look a grace and maturity that wasn’t there before!
So, whether it’s the need for some extra cover on a chilly day, your desire to look more modest, or simply a brilliant fashionable stroke – a cashmere scarf can execute it.

Ways to Tie a Cashmere Scarf

With so many ways you can tie a cashmere scarf, they can seem daunting to learn. Usually, the ones with knots can appear more complicated. And, of course, not every style can go with every look.
For the right inspiration, and also the right technique to follow it, just read on! Here you will learn 12 different ways to tie your cashmere scarf, and the type of ensemble each will go with.

The Shawl
It doesn’t get simpler than this. Drape the scarf over your back and shoulders like a shawl, with its loose ends hanging down the front and going inwards through the creek of your elbows. You can adjust coverage to what you like, by either spreading it out more over your arms or bunching the fabric together.
Shoulder coverage can be adjusted by spreading the fabric inwards towards your neck, or making it recede further down your shoulder line till it’s a near-off shoulder look.
You can also decide to throw it back, completely off your shoulder and right down to your waist, where it only delicately hangs in your arms.
The shawl style, with its many tweaks, is a go-to look for formal occasions. It provides back coverage for those floor-sweeping gowns and opulent necklines that you wouldn’t want to cover from the front.

The Choker
Another preferred look for those dazzling formal dresses that you don’t want to hide. Collect the fabric of the scarf together and wear it around the front of your neck like a choker so that the loose ends hang down your back.
Wearing your cashmere scarf like a choker lets you flaunt every detail of your dress while still letting you look modest.

The Bolero
This one is similar to the shawl style in how you drape it, the only difference being that it involves tying a knot to secure it. The result: a completely different look!
Drape the scarf wide over the shoulders like a shawl so that the ends fall at the front, through the gap between your arms and body. Then take the ends of the scarf round the back of your body and secure them in a knot. Now pull the draping fabric at the back down low to cover the knot.
You have yourself a bolero shrug, perfect for every formal occasion.

The One-Shoulder
Drape the scarf wide over the left shoulder and arm. Bring the other end back around your neck, across the front, and then tuck it in under the fabric on the left shoulder. This style gives an elegant, side-swept cover for one-shoulder dresses which are too revealing for your taste.
Depending on which shoulder is bare, you can mirror the look to drape the scarf on that side.

Moving on to looks for casual wear. These can spice up any day-to-day informal outfits and they look especially fabulous paired with winter coats.

The Classic Loop
Put the scarf around your neck so that both ends fall over your body at the front. Adjust its position so that one end is twice as long as the other.
Pick the long end and loop it once around your neck. Tweak it a little till both ends are equally long underneath the loop. You can also tighten or loosen the loop around your neck to whatever degree feels comfortable.

The Parisian or European Knot
Another popular knot that looks so chic and simply elite!
To achieve this knot, double your cashmere scarf so that you are holding the loop in one hand and both loose ends in the other. Now put the doubled-up scarf around your neck, with the loop just a little below your collarbone. Take both the loose ends and pull them through the loop.
Adjust the loop a bit for maximum comfort and leave the loose ends hanging together neatly along the middle of your torso.

The Twist
A little variation of the Parisian/French knot that looks more complicated. Double the scarf and hang it around your neck just like you would for a French knot. This time, only take one tail-end through the loop, twist the loop, and then take the other end through the loop too.
A Parisian knot with more twist!

The Pretzel
This one looks like an intricate, crisscross knot that provides more coverage than a simple knot. Start with the French knot position again by doubling the scarf and bringing it around your neck. Take one loose end through the loop so that it comes out at the front. For the other end, take it over the loop and through it so that it comes out at the opposite (back) side. Adjust and flatten to make the pattern look neat.

The Double Loop
Hang the scarf over your neck so that one end is very short compared to the other. Loop the long end twice around your neck so that only a tiny length is left hanging on the other side too. Now tuck the little ends into the scarf so that nothing is left hanging out and the scarf looks like a snood.
For a slightly different look: instead of tucking the complete ends in, take the longer-edged corners and tuck each in on the opposite side. This makes a little neckerchief triangle at the front which adds more flair.

The Infinity Loop
Tie two loose corners (along the same edge) of the scarf together so that the scarf becomes a complete loop. Hang it around your neck like a necklace. Now twist the scarf at the front middle so that it looks like an infinity sign. Take the other end of the infinity sign and loop it over your neck. Adjust it to your liking.

The Cape
Drape one side of the cashmere scarf over your left shoulder. Bring the other loose end back and around, twist it twice a little below your right shoulder, and fling the remaining fabric over your left shoulder so that it looks kind of like a cape!

The Celebrity Knot
Put the scarf around your neck, drape one loose end around your neck and back, and tie that end with one corner of the other hanging end into a loose half knot. Look effortlessly glamorous while staying casual!

Curvy moms pave the way

Curvy moms pave the way to an inclusive future

More often than not, a mother’s post-natal feelings lie along the lines of adapting to all the changes happening within and outside her body. Naturally, your body structure after birth changes, because the body that was housing a human being before, nurturing it, nourishing it, isn’t doing so anymore. So naturally, as well as relaxing your muscles, your body also expands a significant amount.

This is a normal and natural process, and your body needs time to get back to the shape that it was in originally, and even if it can’t, that’s fine as well. You know why? Because in the end, it’s your physique, your body, and you have a right to maintain it the way you want and think comfortable. Be it curvy, be it slim.

Some peers, oh-so-ignorantly, somehow perceive it ok to tell new mothers (and others) to stay ‘in shape’ after they’ve given birth, very insistently might I add. Without ever researching why the changes in a mother’s bodies happen and why they’re that much harder to get rid of, especially in a short period of time. Hence we need to remove and completely wipe out the notion and the deep-rooted thinking that being a curvy mother is somehow not okay.

Society and its imperfect ideals

Society has a way of forcing their views and standards of beauty on all of us, call it an extreme peer pressure if you will. Some of it is the fault of our fashion industry, some because of our media. But because of that invisible hand of pressure, we, as humans try to conform to those standards perceived by many as something normal and that which must be common, hence necessary. Wrong. Beauty standards, as well as body type preferences and liking, is completely subjective, and if you were to conform the whole society into one box shaped idea or perception of beauty, wouldn’t it be unfair to the masses?

So the main take away from all the aforementioned miniature speech is that, all body types are natural, and all body types are acceptable, granted you stay healthy and comfortable in your own skin. It’s about time we break free from this stigmatized view of body shapes and sizes and become our own person regardless of our weights and heights.

Paving the way

Thankfully, because of the ever evolving nature of the fashion industry, as well as the retail centers and media enterprises, the narrative surrounding the ‘ideal body type’ is alas changing and evolving into a more humane approach to the matter. More and more plus-sized models like Ashley Graham are now being included in the runway shows as well as clothing and ad campaigns, which might not seem like much but it’s a huge step from where we initially started. Because of this inclusivity, more and more people are now embracing their body types, and learning how to love themselves the way they are, regardless of what people may say.

This may seem easy but it was a steady and gradual process, and a struggle that every plus sized person had to endure, for example, criticism from their peers, not being able to get the kind of clothes they wanted because stores wouldn’t carry their sizes, and having to stifle yourself emotionally and physically just to fit a narrative that was flawed in the first place.

How the narratives change

Now we are finally at a point in time where all plus sized women, mothers or otherwise, don’t have to stifle their own individuality just for the sake of fitting in. They can accept and express themselves more freely because of this expansion, inclusion, and evolution in the fashion and media industry. More and more plus sized women are opening their own designer brands, their own clothing lines specific to people that don’t generally get included in the size charts. This is more than a breakthrough because this ensures a place for all the plus sized people out there; this ensures that they get the respect they deserve, regardless of their weights or heights.

This inclusion is not only privy to the fashion industry, but has also been integrated as a part of the media terrain. Now you’ll see more plus sized actresses and actors in leading roles as opposed to 10 or maybe 20 years ago. Media representation matters because the media has a big role in paving and shaping people’s minds, hence their perceptions. So we’re not too far from a non-judgmental world where all sizes and shapes will be considered beautiful, by everyone, where people’s individuality will have room to breathe.

From influencers to even normal people, all are encouraging this notion; accepting the way you are. Now you’ll see a lot of curvy mothers confidently dressing up, going out, and even getting photo shoots done just because they felt like it, and that’s the way it should be. Normalizing being a mother with a curvaceous figure. People who would normally get conscious about their weights and cease posting photos on the social media do so freely now, because they know they won’t be criticized, and why should they be? Most importantly, people who used to cut back on their diet and adopt an unhealthier lifestyle are no longer doing so, which is one of the most important changes this movement has brought about.

We owe it to those people who stood for this change; we owe it to them to live a healthier, happier lifestyle, to not worry constantly about our weight. Most of all, we owe it to those women who stood for us all, against the thrashing waves of disdain. They’re the idols that paved the way for others.

So if no one has told you today, we’re proud of you. We are proud of you for breaking through stereotypes and not confining to the standards set by a society so hell bent on molding every person into a certain shape. We are proud of you, for learning to love yourself despite all these trials and tribulations, and we are proud of you for never losing hope, for never giving up, for pushing through even when the hurdles seemed too high to jump over or when the walls enacted in front of you stood too mighty and tall. But most of all, we are proud of you, for being kind to your own self.

These women CAN: Reflections from a modest fashion collaboration with SHENANNZ

In one of its recent photoshoots for its scarves collection, SHENANNZ brought together some aspiring women of diverse backgrounds and cultures. Being different in so many ways, what was it that led them here and then brought them together? It was the one aim they all had in common: To empower women– themselves first and, by extension, all women, like or unlike themselves, around the world.

Each of these women has a story, and each story is worth telling and holds the power to inspire many others too. Who are these women? What is the journey they undertook before they got here? What do they have to say looking back at this collaboration with SHENANNZ? We dedicate this blog to these women, their recollections, and their aspirations.

Vibrantly spearheading this photoshoot with SHENANNZ, was Moya, a woman who has shown the world her power by using fashion as her symbol of freedom and expression, never being afraid to step beyond mundane societal fashion norms. She truly embraced fashion as an expression of nothing but her own unique self and her freedom.

We also had Eveline Lehmann: A content creator, psychological counsellor IKP, counsellor with Advanced Federal Diploma HFP, and mental coach HLS.

As a former flight attendant of the National Airline, she is a remarkable, open minded person whose interests lie in a plethora of amazing pursuits, including women empowerment, fashion/lifestyle, sports, nature, photography, literature, and meditation!

And that’s not all. There were others who were also a part of this dynamic, diverse team, all of them stunning human beings. Some of their stories and reflections deserve to be shared in their own words. Hear what they have to say.

From Moya:

I was someone who grew up with a taste for fashion, which is also quite strange because, somehow, I started out as a tomboy! I lacked so much self-confidence when I was growing up that I kind of hid behind trying to look like a boy. Once, when walking on the street, this person approached me and told me you look like a model, and I was like, “Far from!”

But somehow, by the time I was 15, I was already doing modeling. I started at 11, however, with little competitions. Mini miss this, mini miss that. At about age 16, I traveled to Germany. That’s when I landed a contract and started professional modeling. For me, modeling became like an alter ego – someone who I would try to be to try and be confident, even though I wasn’t.”

There was something that my mum once said – that I was the kind of child who, if I had to go to the shop, I’d always make sure I go to my closet and put my best outfit on, just as if I’m always in a fashion show.

That’s where, I would say, fashion shows me, because I had a taste where I saw clothes that other people probably wouldn’t wear. I was bold enough to wear colors as a black woman in Germany. When I moved to Germany, there were only black, or white, or brown colors around me. But Moya would walk around with a bright yellow dress and a bright yellow bag, or orange on orange, or reds and blues and pinks and purple…and everywhere I went, as a tall, black girl of 179, I stood out.”

And I think that’s what drew a lot of attention to me. I always wondered to myself: How is it that people always stare at me? Not realizing that it was just me being me, because I just enjoyed wearing clothing that described who I am. And fashion for me…that’s what it is about.

I think fashion is about expressing yourself in the way you dress. I always say this to people around me. They know I don’t dress to please anyone; I dress to please myself. And my outfits always choose me, so you can always tell the days I’m in or the moods I’m in depending on the clothes I wear.”

For all the little girls out there: Never be afraid and never be shy to express yourself. If you can’t express yourself through words, you can express yourself through your attire, the way you dress, the way you look. Because I believe that each one of us is beautiful in their own ways, and the way we dress, a lot of times, speaks about who we are. I have always believed that.

And that is why I have now embraced the way I was growing up. In a way where I never really saw the beauty in my skin tone, or saw the beauty each time I looked in the mirror, wondering: Why do my facial features look different from other girls? Why was I so tall and skinny? Why was my forehead so big? But, for me now, it is who I am.

I’ve always dressed to compliment my body and compliment myself, and therefore, that is what drives me to be in this fashion world…to show the world you don’t have to be like what society wants you to be. Regardless of whether you’re Muslim or if you’re Hindu or if you’re Christian. Regardless of what religion you are, there is beauty in everything that you put on your body. You don’t have to dress sexy to be beautiful. You don’t have to dress too elegant to look posh. It’s about literally expressing yourself through clothing.”

When I decided to do the collaboration with SHENANNZ, for me, it was about what the company stood for – about women, about women empowerment, about showing the world that you can bring quality into style, and you can make that style into something else. And that is what I admired about the logo, about the whole motto, about everything pertaining to the company.

When I thought of the scarves or the silk tops or whatever it is that I was working with, my goal was always to ensure I brought diversity. I brought the 16-year-old girl who could wear something that looked so different yet so beautiful. Someone who maybe would never wear a silk top in their life but would still look at it and see something unique about it because it was about bringing women of all nations, of all skin tones together to create something that was so beautiful.”

From Aya:

(Born and raised in Switzerland, originally from Egypt and Lebanon).

Seeing the beautiful scarves inspired me, and it was important for me to be a part of any Muslim project that was spreading positivity about Islam in Switzerland, Europe, and the whole world. I felt those beautiful scarves would change the light in which people see hijabis in Europe, and so of course, I wanted to be a part of this. As a Muslim girl who wears a hijab, having a modest fashion brand in Switzerland is huge for me, and it’s so high-quality too, which makes it even better.

Working with SHENANNZ and Moya was one of the best experiences I’ve had so far. The atmosphere was very beautiful, we had a lot of fun, no stress, and I am very pleasantly surprised by the results of the shoot. I am proud to have worked with them. It was an honor. Thank you.”

From Talita:

My name is Talita. I was born in Spain and moved to Switzerland as a 7-year-old. My nationality is a mix between Swiss, German, Polish and Spanish.

I have been wearing a head covering for the last 15 months so far. It has become so much more than just clothing for me! That’s why it was so amazing and such a great honor for me to be chosen for this special photoshoot.

I am proud to have represented this meaningful and pretty, high-quality modest fashion brand. For me, this collaboration with Moya and Anila (SHENANNZ) was an extraordinary, beautiful, and empowering experience!

They interacted on such a personal level and were so sweet and kind and lovely! We formed a wonderful connection and had so much fun during the shoot. I look forward to a future collaboration, and, more importantly, to keeping this friendship!

Thank you for this pleasure.”

We too, at SHENANNZ, are honored and overjoyed to have worked with amazing women like these. This bond of womanhood that we share is our strength.

To all these amazing women, and many more across the world, we send our love and more power to them. You can achieve whatever you set your mind to. Believe it. YOU can!

Art Nouveau: A tale of our cities

Conception

It all started in the bustling city of Karachi, inside a Parsi school where a girl found solace within the arts. Letting her creativity flow through whatever her little fingers could wrap around, whether it was a paintbrush or a needle, spilling her vibrant energy through expressive colors and designs onto a blank canvas. They say humans are inherently attracted to their craft and this was hers. This is the story of Shenila Ali. The designer with a purpose.

Talent only takes you halfway, the rest lies in your efforts and hard work. That is why from a young age, Shenila nurtured her passion by not only designing and stitching her own dresses but also embroidering them by hand, understanding how something worthwhile only comes from attention to detail, as well as dedication to the process.

In a society geared towards the sciences, she chose to step into the world of fashion, bulldozing through obstacles to keep her dream alive. Getting married at a young age wasn’t easy and now with a plethora of responsibilities, she found herself hanging onto her aspirations with a newfound hope. After that, she relied on her strength, determination and the sheer belief that only those who dare to beat all odds to achieve their dreams come out victorious in the end. And there she stood in all her glory when, finally, she was awarded a gold medal for her Bachelors in Fashion.

Her education only paved the way for her ever-growing dreams. This is when SHENANNZ was born; an international luxury clothing brand, established in partnership with her sister. From its conception, SHENANNZ was meant to leave a mark on the fashion industry locally and internationally.

The designer with a purpose

Shenila’s reach did not stop there; her resolve to touch and inspire lives strengthened. Because when God gave, she had to give back to the society that had cherished her. She wanted to empower women just like her and give them the opportunity to thrive, something they would seldom come across. So Shenila ventured into the rural parts of Pakistan, working with women who hardly ever had the opportunity to give their designs a voice. She wanted to help them become entrepreneurs in order to be able to help themselves and improve their living condition. And by incorporating their hand work in her design development, Shenila not only brought authenticity to her collection but gave these women the confidence and an outlet to showcase their talents and make it their strength.

Working with interns and students was another way of empowering young girls and fashion enthusiasts, so she started teaching fashion subjects at different universities. Shenila was able to instill knowledge as well as a sense of confidence in her students that made them very well equipped as budding designers. Her experience in the industry only made her more suited as a mentor, as she was able to provide them with the connections and opportunities that otherwise would be impossible for them to explore in the currently saturated design industry.

Whoever took her classes had become a force to be reckoned with. Inspired by Shenila’s passion and techniques, her students were set out to conquer their dreams without a doubt about their ability to succeed. Shenila’s impact on people was something really worth seeing.

The Collaboration

With a new generation comes fresh talent. Fashion evolves and it is through young designers that we see this evolution. They tend to play with stereotypes and generic styles, only to present a remix laced with the abundance of their creativity while preserving its cultural roots. To observe the evolution through these budding fashionistas is really a feat in itself.

Shenila, being one of the few designers who recognize the importance of different perspectives, has handpicked one of her students, namely Sarah Faisal, to bring their ideas to the table for SHENANNZ’s Spring Collection 2021. The unique combination of two mindsets, one of an existing designer and the other of a passionate fashion student, is all set to make waves.

With her vast knowledge of fashion, Sara’s designs are trendy, timeless pieces.

The designs from this unique collaboration are expected to be the hallmark of our Spring Collection 2021 and it is anticipated to make a lasting impression.

The Budding Flower

Sara Faisal is an ambitious student, currently majoring in Fashion and Textile Designing at The Millennium Universal College. Her efforts evidently showcase her beliefs in developing and honing her skills and talents, as she vigorously studies the works of existing designers and is a keen admirer of William Morris’s design aesthetics. Incorporating their intricate techniques to make her own unique designs is an arduous task she excels at.

Sara also draws inspiration from her surroundings; by noticing the minute details in her environment she indulges in the beauty of simple things. It is her firm belief that art is everywhere – It is only a matter of perspective whether you can perceive it or not.

During COVID, quarantine gave her a chance to put her own surrounding under the lens and rediscover its beauty. It is then that she came across insects, especially butterflies and the detailed art nouveau kind of textures that their wings resembled.

She drew pattern and color inspiration from the art nouveau era and designed a unique print collection. The motives were designed based on the inspiration, which were later incorporated into multiple repeat options.

These ravishing prints were then transformed into unique and chic silhouettes by SHENANNZ.

This collection is not only the product of perseverance during troubling times but also represents inspiration from the most unexpected of places, as well as a blend of talent and collaborative effort between diverse mindsets. We hope this collection leaves a lasting impression on our consumers because it is really one for the books.