Beautiful and Modest, SHENANNZ Brand Proves Fashion is For Everyone

Modest fashion strutted its stuff during London Fashion Week at House of iKons, The Grandeur of Sophia – a show inspired by the art within Turkey’s great cultural context. At the core of The Grandeur of Sophia is a call and an expectation for women’s rights and the promotion of gender equality at work and within the workplace all across the globe.

At the heart of the SHENANNZ brand is a commitment to women’s emancipation and female empowerment. SHENANNZ is a sustainable Pakistan, Swiss and UK based fashion design house. It is driven by the creativity of talented and empowered sisters Shenila Ali, a fashion designer based in Pakistan, and Anila Hussain, a Montessori teacher and Creative stylist based in Switzerland, who have come a long way from where they started.

As sisters, the bond these two women share continues to grow deeper and expand ever further. Their sisterhood is now rooted in changing the context around the world and fighting towards a future through fashion where women’s voices will be heard and women’s rights will be respected. As the creative director, Shenila uses her gift as an artist to bring the intricate patterns and designs of her Eastern heritage into an eclectic fusion couture style of clothing. Anila uses her business background and success as a Montessori international educator to promote the SHENANNZ brand across Europe. The women also have different personal styles, Shenila wearing hijab and whereas Anila does not, to demonstrate how the SHENANNZ brand brings style and fusion to women of many cultural, style, and religious preferences.

The brand SHENNANZ combines their exotic Eastern roots with sharply-tailored and every-day wearable Western clothing. However, this brand isn’t just for Muslim women. It is keeping in mind women of all cultures. It has been said that when fashion embraces diversity the world notices. These clothes appeal to those women looking for unique and exclusive style while remaining covered. The modest styles use luxurious silk from Italy, Turkey, and France and cotton from their homeland Pakistan.

The latest collection features black and white pieces ranging from simple color blocks to intricate and gorgeous embroidery and piping. If you are looking for simple, full coverage clothing or dazzling, trendy and detailed, everyone can find something to suit their individual style. Women of all sizes and colors should feel confident in their clothing and be able to carry themselves elegantly. SHENANNZ models represented ten different nationalities in their latest show, including African, Moldovan, Chinese, Asian, American and Arab in order to highlight how beautiful and graceful the clothing can be on everyone.

No one should be left out of fashion based on size, nationality or religious affiliation. Given the opportunity from House of iKons to showcase this graceful collection, more woman worldwide will be able to connect with SHENANNZ and have access to pieces and clothing that is highly fashionable and modest, a rare combination. They will also be supporting the further empowerment of other women, a cause dear to the sisters of SHENANNZ. Women representing and supporting each other through fashion and clothing is a stepping stone in intersectionality that can be embraced and continued across the globe.