ABOUT COMPANY

SHENANNZ is a Swiss, British and Pakistan high-fashion and sustainable eponymous label by Anila Hussain and Shenila Ali. The vision of SHENANNZ is for women to exude urban elegance in savvy everyday wear, through luxurious fabrics and designs inspired by the East.

SHENANNZ is a dream project founded in 2014 by the dynamic duo sisters; fashion designer Shenila Ali and creative consultant Anila Hussain, to unite their exotic Eastern roots of traditional intricate patterns, with sharply-tailored and wearable Western attire.  The label produces exclusive designer pieces using finest raw material like luxurious silk from Italy, Turkey, France and cotton from homeland Pakistan.  Its unique creativity has claimed international presence in the London Fashion Week September 2017 and Swiss Fashion Week June and September 2017.  Their celebrity clients include BBC journalist Attika Chaudhary, European champion in Public speaking Laura Penn , founder of  speak up and lead Tulia Lopez, founder of business launch portal Monique Blokzyl.

In addition to giving women a unique luxurious experience through their collection, SHENANNZ strives to uplift and empower the modern woman’s glam quotient by organizing styling events across the globe. Some of the styling events hosted by co-founder and creative consultant Anila Hussain are in Geneva, Lausanne, Zurich, Barcelona, London, Paris, Amsterdam and Milan.

While the brand SHENANNZ serves the fashion-conscious customer, its social arm SHENANNZ Foundation reaches out to the underprivileged communities, actively working to help them progress in terms of education and financial independence. Ecological aspects, transparency and social characteristics constitute the aspect of sustainability, developed in cooperation with ‘Get Changed!’ , to provide them a major stepping stone towards social mobility, equality and employment opportunities.

The Vision

To celebrate the fusion of eastern and western fashion alike and make a positive contribution to society around the world.

The Mission

To harness the transformative power of a well-run business committed to profitable growth in support of SHENANNZ’s Vision.

We will offer our customers products that delight them by interpreting our rich heritage and traditional knowledge, while protecting the natural environment.

Mission of SHENANNZ Montessori School

The Shenannz School’s mission is to provide access to high quality Montessori education for boys and girls at the rural level using English as the medium of instruction. The Montessori Pedagogy views primary education as a major stepping stone towards social mobility, equality and employment opportunities.

Values & Guiding Principles

To remain true to our company’s history and our original Vision of ensuring customer-delight with our products and services.

To design, make and sell products with intrinsic worth that comes from the original designs, knowledge, care and skill with which these are made..

To constantly share our Vision with our employees, suppliers, business associates and customers, so that we collectively ensure that all our actions are in service of our Vision, Mission and Guiding Principles laid down by the company.

SHENILA ALI

Fashion Designer & Co-Founder

A born artist, Shenila grew up expressing her creative freedom through her paintings. Passionate about bringing designs to life, she went on to win the coveted Gold Medal for her Bachelor’s Degree in Fashion in 1999 from Iqra University, Pakistan and the Star of Asian institute of fashion design and started her career as a dynamic fashion designer. Inspired by the intricate patterns and designs of her Eastern heritage, Shenila’s vision is about creating an eclectic fusion couture reflecting bold colour palettes and artistic patterns on urban attire.

Shenila’s collections have been exhibited and showcased at the Montreux Moda and GLobus, Switzerland, London and Swiss Manor fashion week.

With Shenannz fast becoming a global brand, Shenila is passionate about incorporating social aspects to her design work .She focuses on empowering women by creating livelihoods for them and also by generating funds to educate their children.

Her creativity carries a strong message of women’s emancipation, her struggles serve as an inspiration to those who dare to dream. She conducts various workshops internationally, emphasizing the strong connection between the world of fashion, fusion couture and women’s emancipation.

ANILA HUSSAIN

CEO & Co-Founder

Driven by a strong business mindset since childhood, Anila, a national level gymnast, was raised in Karachi, the cosmopolitan fashion hub of the East. Her zest for knowledge led her to become a Montessori International Educator, settled in Geneva, Switzerland. Alongside her teaching role as a Montessori educator, Anila’s formative years were spent pursuing fashion styling consultancy in Switzerland.

Her presence in the world of fashion and glamour in Europe led to SHENANNZ becoming an international brand. Anila currently oversees the showcasing of SHENANNZ’s couture collection in Europe across fashion events and platforms such as Montreux Moda Switzerland, London Fashion week, House of iKons,  Swiss Fashion week Manor, Vevey and Globus Geneva.

Anila is committed to emancipation and empowerment of impoverished women, by fostering their creativity to create sustainable livelihoods for themselves and their families. Her dream is to spread the message of gender equality through entrepreneurship and education, across the world.